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At 9:00 am, on Friday, November 15, 2019, the world’s largest Starbucks opened at 646 N. Michigan Ave., on Chicago’s Magnificent Mile. With a maximum capacity of 1,000 people, the Eater Chicago reported that the Starbucks was full within 20 minutes of opening, with hundreds still waiting outside to enter. The 35,000 square-foot space hosted almost 10,000 visitors on opening day, featuring sensations such as the world’s largest Coffee Theme Park, nitrogen gelato, pastries, a bar, merchandise, and the curved escalator.

The head designer, Jill Enomoto, explained that Starbucks “envisioned this five-story experience that would pull people from the ground floor all the way up and tell this really beautiful story about the growing of coffee. Before you know it, you walked five floors and you’ve gotten this really amazing journey, ever upwards.” This story is told through the unique artwork and café aesthetic that is a staple in Starbucks locations, as Enomoto created this cozy feeling featuring a fireplace, a “love letter” to the city of Chicago and three hand painted murals from local artists. Paintings and sculptures by Chicago artists liven each of the floors, while surrounding a 56-foot tall metal cask in the center that distributes coffee beans to each floor.

This is the third Starbucks Reserve Roastery in the United States employing nearly 200 people, and is just the latest of the 340 Illinois Starbucks’ to be powered on 100% renewable energy from wind power generated locally in the state. Open daily, this Starbucks Reserve Roastery allows customers from all over Midwest to fully experience all that this extravagant location has to offer. Whether it’s the architecture, unique sweets, or simply just a good cup of coffee, this unique Starbucks Reserve is on track to be a Chicago city landmark. Activ8 is happy to share this exciting news about an innovative and progressive store in our city!

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